Client interview:
Project Name: (name of restaurant)
Texas Roadhouse
Contacts for this project: (name, email, phone)
Rachel Wingender
410-255-1234
1. Where?
I. Preferred/existing domain name (URL):
texasroadhouse.com
II. Domain name already registered: Yes/No
Yes.
III. Preferred/existing web server:
Mozilla Firefox.
2. When?
I. Preferred target date for launching the new site:
October 28, 2012
II. Any external factors that influence/affect the schedule:
None that I can think of.
3. Why?
I. Business problem(s) you hope to solve with this site:
We want to increase profits by adding new menu items and staying open later and opening earlier for lunch.
II. Primary business objectives/goals for this site: (objectives should be measurable)
Help spread the word about the above changes to increase profits.
4. Who?
I. Primary customer/target audience:
Anyone and everyone who likes great food and great prices and a fun, laid back country environment.
II. Target audience description (age, gender, education, occupation, income, preferred browser, computer device, Internet skill level…)
People of all ages are welcome, but for our website we would like to appeal to teens and older, men and women equally, anyone who like great food at a fair price. We want people to feel welcome and not underdressed or unwanted or like they belong to a lower financial class. We would like for our site to work on any and all browsers, but mostly Mozilla firefox and we would like for it to be accessible and easy to navigate from computers, tablets, smart phones, and whatever other device is internet friendly.
5. What?
I. Function
- Why do your customers need you?
They need us to enjoy a laid back environment and have great food that is freshly cooked to perfection.
What is the most important benefit you offer (from your customers’ perspective)?
We offer a fun environment, so that the customer doesn’t get bored while waiting to be seated or to get their food, and they feel excited when they get their bread and then their food, and leave happy.
- Who are your direct competitors? (include URLs)
• Applebees: http://www.applebees.com/
• McDonald’s: http://www.mcdonalds.com/
• Outback Steakhouse: http://www.outback.com/
• Carrabbas: http://www.carrabbas.com/
- What do you offer that is different from your competition?
A laid back environment where throwing your peanut shells on the floor is encouraged, and our secret recipe butter with our famous fresh hot rolls.
- How do (will) customers use your site? What are their goals?
They should be able to easily search through my site to find our new hours, menu, contact info, and whatever specials we have going on.
II. Perception
- What are some adjectives describing how you want visitors to perceive the new site?
Easy, fast, stylish-yet still laid back, country, mouthwatering.
- Is this different than their current perception?
Not really, but we want their reactions to be amped up so they will want to stop in more often.
- URLs of sites you like. What do you like about these sites?
Clean, and easy to navigate. You can clearly see the main categories up top.
I like the color coding of the different tabs on this site, so the customer can clearly see which tab they are under.
III. Content
- Do you have existing content for the site or will you create new content? Who will write the new content?
http://www.texasroadhouse.com/ We want a brand new site with our new information, but also include most of the essence of our preexisting site.
- Any visuals or content you want to use from your current site or marketing materials (logo, color scheme, navigation, naming conventions, etc.)?
We would like to keep the same logo, as well as photos of our food and restaurant. We want to keep all the information, just with the changes we are now adding.
IV. Technology
- Do you already have a content management system?
Yes.
- Do you already have content in a database? Database Type (Access, MySQL, Oracle…)?
Yes, in MySQL.
- List special features you would like to have on the site. For each intermediate or advanced technology, explain how this feature will solve the primary business objectives and benefit the target audience and their goals.
- Basic: Search engine
Allow people to search and find us quickly and easily.
- Intermediate:
- i. Blog
Keep customers updated about specials and new menu items.
- ii. Bulletin board
Keep customers updated about specials and new menu items.
- iii. Login (for restricted areas)
Allow VIP customers first access to our special events.
- iv. Surveys/polls
To allow customers to tell us what we are doing right or wrong so that we can better keep them happy.
- v. Wikis
Keep customers updated on specials and events.
- Advanced:
- i. Customization/personalization for users
Allow them to change font size and/or color to make our site easier to read.
- ii. Database/dynamic content
Using MySQL
- iii. Ecommerce
Make us sound and look genuine, not like an infomercial.
- iv. Rich Internet apps (AJAX, Flash, Java, Silverlight)
Java, Flash.
- v. Security
Keep things locked so that only you or I can change content.
- Any additional programming/feature requirements?
Perhaps an animation or two, as long as they don’t look too corny.
6. How will you use resources to pay for, market, and maintain the site?
I. Budget
- Pick Two: Low Cost, Fast Timeline, Full Featured
Fast timeline and full featured.
II. Marketing
- Do you have a marketing strategy in mind to promote this project?
Yes.
If yes, could you describe it?
Internet and commercials as well as adds in the Gazette and word of mouth.
III. Maintenance
- How do you plan to keep the content on the site current?
With updates either quarterly or bi-quarterly.
- How often should content change on your site?
Only when we change contact info, hours, or menu items.
- Who is responsible for providing and updating content?
Our marketing specialist.
Project brief:
1. Project name:
Texas Roadhouse
2. Big picture:
New website.
3. Project summary:
New website that expresses the brand while including new information and that is easy to navigate.
4. Business objectives/goals:
Increase profits by getting customers re-interested and excited about the restaurant’s experience while spreading the new information.
5. Preferred date for launch by client:
October 28, 2012
6. Target audience:
Everyone, but mostly teens+ for the website.
7. Perception strategy:
Keeping the essence of the old site to build from and improve upon.
8. Message Strategy:
Keeping the message that TR is a laidback country restaurant but with new and improved hours.
9. Competitive Advantages:
If they are now open for lunch, more people will want to go there instead of McDonalds.
rwingender 